Black Keyboard Software Pvt. Ltd. | Blog http://bksoftwares.com/blog World class services in various fields in the Industry. Ranging from Website Designing and Development, E-Commerce Solutions, Search Engine Optimization, Online Marketing, Call Centre and Outsourcing etc. Fri, 11 Mar 2011 07:08:37 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 The Friends Project: Getting the Audience in Focus http://bksoftwares.com/blog/?p=1 http://bksoftwares.com/blog/?p=1#comments Thu, 10 Mar 2011 05:22:44 +0000 admin http://bksoftwares.com/blog/?p=1 Continue reading →]]> What gets an information architect or content strategist excited? New audiences! What makes our jobs interesting is having the chance to learn about people, their interests, and their needs. And what make the job rewarding is making it possible for people to achieve those needs.

That’s what makes working on The Friends Project new website so interesting—and rewarding. The Friends Project is a non-profit organization in Portsmouth, NH, that organizes events and activities for people with disabilities. I met its tireless founder and president, Heidi Chase, as well as Nathaniel, a participant, and his parents, in our project kickoff meeting.

Our meeting agenda was basically the same as for a business client. Why not? The same questions and principles apply: Who is the audience? What are they looking for? What do you have to offer? What do you want them to do? We hit the whiteboards and the Friends Project team dug right in.

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